Website Experience

Society for Promotion of Horticulture


SPH - Society for Promotion of Horticulture is a society for management of peer reviewed research journals, whose primary goal is to apprise horticultural scientists and other interested in horticulture of scientific, industrial developments and extension findings. It covers basic and applied aspect of original research on all branches of horticulture and other cognate disciplines, which promotes horticulture in its broadest sense.

SPH website experieance

Design Problem

SPH is a platform for scientists and students that are keen on understanding & learning different practices and solutions for horticulture. The website focuses on the membership program & information related to the journal, so that users can relate the valuable content for research.

SPH compared to Paper Crowd has a CTA named, “Add Conferences”. Paper Crowd aims at conducting conferences throughout various subjects and make sure the people who want to discuss the matter reach at the right place and the right time.

SPH website workflow by Proye Design

Website Layout

The Z-shape layout also aims to track the viewing habits of users. Users scan from top left to top right, then down diagonally to the bottom left to bottom right—much in the same way you’d read a book.

Color Experience

Primary Color - Green brings a sense of balance and harmony. From a meaning of colors perspective, green is also the color of growth, the color of spring. It renews and restores depleted energy. It is the sanctuary away from the stresses of modern living, restoring us back to a sense of well being & empowering our lives. This is why there is so much of this relaxing color on the earth, and why we need to keep it that way, through the study of horticulture and other practices to empower the subject to people all over the world.

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