Fave is a service that allows you to order and pay for food using a QR code in one click. Incredibly convenient and simple, which embodies the Brand Identity of this company.
The logo itself resembles a QR
code. Minimalistic design, yet bright colors make it stand out in the market.
Our goal was to create a bright and attractive design.
The target audience of the service is young and advanced people. Those who do not let go of the phone regularly use social networks, which means that such a design will be recognizable to them.
We used bright and catchy colors, which are in harmony with the target audience of the brand.
Easiest way to order and pay in restaurants.
a QR code in one click.
What is a brand, and what is branding?
Branding (or a brand/visual identity) is then the visual representation of your brand and makes up the elements people see in marketing – logos, colours, typefaces, and a brand voice. This identity plays a central role in shaping the perception of your brand, allowing you to define the experience you convey to customers. It enables your company to control how you tell your story, instead of others telling the story for you.
Why is branding important?
Quality branding brings some incredible advantages, and we wanted to highlight some of the most important.
Firstly, it elevates your image and changes how people perceive you for the better. Thoughtful, considered branding adds credibility, legitimacy, and trustworthiness to a business because people can sense the care that has been put into how that brand presents itself.
What are the key elements in a brand identity?
Generally, there are 4 key elements to a brand identity – a logo, colour palette, typeface(s), and brand voice. Each of these elements should be carefully matched to give cohesive branding. There is often a misconception that a logo is the brand identity, but the reality is it’s only part of it.
In terms of how to make these elements match, this all comes down to making sure they all pull in the same direction. In our own process, we first work to thoroughly understand the story, values, culture, and vision of a brand, then create an identity where each of the visual elements is inspired by that background.
How do I make a brand identity? How do I create a brand?
The key part in establishing a brand identity is defining the visual elements within your branding – a logo, colour palette, typeface(s), and brand voice. Each of these elements should be carefully created and matched to give a cohesive brand image.
But to get this cohesion, before you create these elements you should understand the story you are trying to tell, and the brand experience you are trying to communicate. No part of a brand identity should be chosen simply because it ‘looks nice’ or ‘feels good’. There must be purpose behind every choice.
So, understand the story, values, culture, and vision of your brand, then create a brand identity that is inspired by this background. Every part of the identity should pull in the same direction and share a common inspiration.
Once the core brand identity is established, you then need to build discipline around how that identity is used in every piece of communication that comes from your brand.
Is a logo a brand?
In short, no – a logo alone does not create a brand. A logo is just part of a brand identity, and a brand identity is part of a brand.
A brand is everything that someone thinks and feels when they interact with a business. It is influenced not just by marketing, but by every interaction people have with that company.
A brand identity is then the visual representation of that brand, conveyed through a careful choice of logo, colour, and typeface(s).
Simply having a good logo is not enough to create good branding. Instead, that logo needs to be cohesively designed along with the colours, fonts, and voice that a brand uses.
Effective and impactful branding is holistic, and tells a consistent story in all of its visual elements.
What is the difference between marketing and branding?
Branding is the foundation to marketing. Establishing a clear brand identity defines how every piece of marketing should look and sound.
Essentially, branding sets out the story a company wants to tell and the rules around how it communicates, and then marketing is used to deliver this message consistently. Marketing is the vessel which brings a brand experience into the world.
We are ready to create something wonderful for you!
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