New Customer Acquisition Process
We focused only on a small part of the SaaS Acquisition -> Activation process which is the sign up form.
Design decisions that ultimately affect UX and metrics.
• Autofocus on the first field (from the UX perspective it guides users to the first action required)
• Humans respond positively to seeing people, especially faces. We tend to look in the same direction as other people. In that case woman is looking at the sign up form, which we’d like users to focus on and accomplish.
• Still at this point more important is building trust, so that’s why I used the smiling woman picture instead of real-looking product screenshot (which I intentionally will use in the next step).
• Research showed that users use a lot of show/hide password feature. That’s why it’s reflected on the design too.
Users should play a game with clear and transparent rulebook. So the password requirements are visible by default.
Instead of making a separate step where we ask for name and phone number, We wanted to ask for name and business details at the same time.
The action on the button is called ‘Get started’ which gives users an impression that they will be able to start using the product right away.
This step has been vastly reduced. We ask only for the company’s name or CVR and the system would match it with record in the database.
Alternatively, a user can choose providing the company’s details manually so he gets the input fields needed to be filled in to continue.
Users are more likely to explore the app if they’re exposed to complex features later – it’s a psychology principle called the progressive disclosure. A gradual learning curve decreases the bounce rate and increases the retention rate.
Our scope of work has covered the entire redesign process: from the discovery workshops & setting up strategy with business, product review, UX research, to UI design, animations and overseeing the development. Along with the engineering team I’ve built a react native design system.
Billy is a Danish accounting and bookkeeping app used by thousands of customers.
What exactly is UX design?
User experience (UX) design is an umbrella term representing the entire process of creating products and services that provide intuitive and delightful experience to their users.
People widely use terms like “UI/UX Design” or “Usability Design” to represent User Experience Design. However UI (User Interface) Design and Usability Design are subsets of UX Design.
Even though there is User Experience in everything that we use in our everyday lives (like a door, coffee mug or TV remote), off late the term UX Design has been mainly associated with digital/technology products.
The objective of user experience designing is not just creating products that are usable but also engaging, efficient and fun to use.
What is the timeline for a UX design project?
All the factors influencing the cost (scope, complexity, platforms, budget, client feedback) will also affect the delivery timeline of a UX design project. A typical UX design project could go anywhere between 2-3 months to 6 months for a small-medium sized project. Bigger projects could take more than 6 months to 1 year depending on the scope and complexity.
How good User Experience can help businesses?
For any business that delivers its service or product through an app or website, UX design is as critical as sales, branding or marketing. Because good UX design directly improves the bottom line.
Even if it is a bank with brick and mortar branches all across the country, their app would be the most important channel in which customers interact with the business, making UX a critical factor influencing customer happiness and revenue.
It is found that “every dollar invested in UX brings $100 in return”. This is an average figure, but it’s a ROI of an impressive 9,900%. This stunning return is due to increased conversion rate, increased customer retention, lower customer acquisition cost, lower support costs and improved trust and increased market share.
How much a typical UX design project would cost?
There are multiple factors influencing the cost of a UX design project. The factors include scope and scale of the project, nature of the project (starting from scratch, revamping existing design), platforms (mobile, web, TV, kiosk), technology involved, and design services included (user research, interviews, testing) and delivery deadline to name a few.
It’s difficult to provide a number upfront without understanding the requirements and full scope of the project. We usually charge $40 to $50 per hour based on the complexity and size of the project. Our typical UX projects range anywhere between $20,000 to $50,000 and could go well above $100,000 depending on the scope.
We are ready to create something wonderful for you!
Write to us at firstname.lastname@example.org